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Selling the DadPad to dads and families is a great way of getting to know your community, and the needs of both mums and dads. Pressure on mums to look after their babies, and then have to also train dads to do the same, causes unnecessary additional strain on relationships. Enable your staff to build realistic relationships with families by engaging the dads they engage with every trading day. Encouraging men and women in the community to share parenting will bring benefits all round, so sell them a DadPad.

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