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    Retail

    Selling the DadPad to dads and families is a great way of getting to know your community, and the needs of both mums and dads. Pressure on mums to look after their babies, and then have to also train dads to do the same, causes unnecessary additional strain on relationships. Enable your staff to build realistic relationships with families by engaging the dads they engage with every trading day. Encouraging men and women in the community to share parenting will bring benefits all round, so sell them a DadPad.

    Testimonials

    • I was a bit scared when we found out we were having a baby, obviously happy, but a bit scared and in the beginning I was a bit clueless. The child development part is my favourite bit, but there’s things in there, like things about mental health, that I didn’t know about and that I didn’t know you needed to know about.

      Ross, 22

    • The DadPad gives support to new fathers who can often feel left out and unable to help when they’re needed most, and this can put a strain on both parents.

      Giles Berrisford, one of NHS England’s two Associate National Clinical Directors for Perinatal Mental Health

    • Young dads find it difficult to ask for help, particularly where their partners can become expert in the practicalities quite quickly and they don’t. [The DadPad] is about Dads being prepared for some of that tension and strain of being a new parent, but without being overwhelmed and knowing that it’s not just mums who can access the help and advice that’s available, even if they don’t live with their partner.

      Ruth Wellings, Programme Manager for Women and Children at NHS Kernow CCG